So as we're all busy taking over the world, let's not forget to add a little "ha ha" to our hustle and an occasional guffaw to our grind. Plus, I can never get enough of Seinfeld reruns. In other words, laughing makes us feel good, in body and mind. They promote an overall sense of well-being and can even temporarily relieve pain. Laughing also triggers the body's natural feel-good chemical, endorphins. It decreases stress hormones and increases immune cells and antibodies to fight infection. What's the ROI in that? Well, according to a bunch of super smart science people, laughter provides a wealth of both physical and emotional benefits. Many successful entrepreneurs have figured out how to hack the ROI of time.īut there's another hack we can't forget. Every minute of our time is spent with the intent of getting something greater in return. It's the motivation behind nearly everything we do. A critical concept in today's hustle and grind world. Best strategy is usually to just stay laser focused on what you do best and stop spending so much time worrying about what your competitors are doing. But even this David vs Goliath approach is a very tricky path loaded with land mines. America loves an underdog far more than it loves giant corporate establishments. However, if you are a small brand going up against a giant brand, publicly calling out the big bad wolf can sometimes work to a small brand’s advantage. Or even worse, you might give people an emotional reason (far stronger than a rational/functional reason) to not like your brand by the way you chose to publicly shit on your competitor. They’ll just be more curious about your competitor and go check them out on their own. Eligible for Refund or Replacement Brand. So people will just make their own decisions and not be impacted by your message about your competitor. Liquid Death Artesian Mountain Water (Still), 16.9 oz Tallboys (12-Pack) Sold by. The data shows that regardless of what a brand says (especially a giant brand), no one actually believes what brands say, even if they are telling the truth. Perhaps they are a bit worried that Liquid Death is in the iced tea game now and our sales velocities are pretty insane just 2 months in.įree Marketing Tip: If you are a giant household name corporation worried about a smaller competitor, don’t use your massive platform to call out your competitor and give them free awareness and consideration to your audience. The other day, Arizona Iced Tea told their entire Twitter audience about our viral Travis Barker campaign.
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